Anyone who follows football knows gambling plays a huge part in the sport. If you think punters are just looking for the best horse racing tipsters, you’d be surprised to find that fans love to bet on games just as much,
Football and Gambling have an interesting relationship, and most of the time it must be conceded that it’s not an altogether congruous one.
But while capital from gambling companies can fill the repository of football teams, for footballers themselves, it can ruin careers.
The betting companies are well aware that football fandom is built on shared experience and ritual. It is argued that gambling is a naturally multifaceted behavior, strongly influenced by contextual factors that cannot be encompassed by any single theoretical perspective.
Reason Behind Gambling in Football
Irrespective of the moral debate, the scale of gambling’s position in football is captivating for anyone interested in the sports marketing business. What has directed such investment? Is it effective? And are any of the multiple brands involved actually doing it very well? In short, is the gambling industry making the most of its marketing assets?
The fans of football have become the industry’s best and keenest customers. As per idealist, this beautiful game should not be sullied by any sort of fiscal motives at all.
Appreciation of healthy clean competition, graceful play should be the only things that matters. But reality is, money makes the world change, regardless of what one thinks of high salaries of players
The sports industry belief that gambling is attracted to football because it offers two benefits, first it makes brand famous and secondly it adds brand credible.
This means that we shouldn’t be surprised that gambling always accompanies football and we should be less surprised still that some of the most famous players love to gamble.
In fact, this can be a positive thing. In short, it means that gambling companies need to build an emotional connection, the sport they are sponsoring, and the fans that both love the sport and are the brands consumers, understands the fans and most importantly wants to use its power to make the sport better for the fans and the game itself.
Is laws and regulation binding the force?
There is an astounding number of online casinos sponsoring the game now and that means no shortage of financial support for clubs. It’s a collective relationship really; the clubs need the sponsors and the sponsors need the clubs. This explains why major names growing in profile and flourishing at the moment.
Of course, some regulation is required to keep things in check. This is why FA outlawed any kind of gambling at all on games, or any aspect of football, by players. The law even extends to ground staff. These steps taken to keep the game clean. There will always be a difficult transitional period with any change in regulations this is where the online casinos come into their own.
A gambling brand is best advised to build a creative province which places fans at the heart of the game, to support initiatives which are close to the fans, and make supporting football better. In short, find a noble purpose and work hard to improve football for its very excitement, the fans.