Tech giants Samsung are about to feel the wrath of the great Pele after the greatest player to play the game took objection to a look-a-like used in a campaign.
Samsung and Pele were originally negotiations for a new campaign back in 2013 before the company pulled out.
A little while later Samsung published an ad in the New York times showing the face of “a smiling man who very closely resembles Pele” next to a television displaying a soccer player making a “scissors-kick”, which was according to the file, “perfected and famously used by Pele”.
The former Brazil superstar is claiming at least $30m (£21m), according to legal papers lodged at the US District Court in Chicago. The lawsuit was filed by Pele IP Ownership LLC, which owns the former player’s trademark and publicity rights.
