Very much taking their queue’s from Sao Paulo and their very own kit ‘launch’, Here’s Reading FC unveiling their brand new away kit 39,084 metres up into space.
The Championship side fastened their new home and away jerseys to a balloon and sent it almost 40,000 metres high above the earth, filming the journey as it went.
The entire 39,084 metres ascent, can be watched on the below video – to see the shirt floating around in the atmosphere, you’ll probably want to skip it along an hour or so.
Impressive stuff, no?
As long as the club aren’t making ear wrangling music, we’re more than happy.