La Liga club unveil the first ever “scratch ‘n’ sniff” club badge

July 20, 2016



Following from a stream of bonkers kits to come from the proud football nation, newly promoted La Liga side CD Leganes have unveiled their very own addition to the growing niche.

The clubs new 2016-17 home shirt is to feature the first ever “scratch ‘n’ sniff” badge – the wiff of freshly cut grass being the fragrance of choice.

Now, we’ve just had a double take to ensure its not April the 1st with this one, saying that it could surely still be bullshit.

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Regardless, The club’s marketing director, Daniel Abanda, told the official La Liga website:

[Kit supplier] Joma proposed the idea of having a badge on the new shirts which tasted and smelled of something, as we were playing next season in the Primera Division for the first time.
The idea fitted really well with how we see ourselves. A close-knit club, with a sense of fun, and with a desire to do things differently as we have been doing since we were in the Segunda Division B.
The response from the fans on the first day was spectacular with enormous queues at the stadium shop. We are where we want to be, we want to stay close to our fans and help make them smile.



Just, mental.

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